Shoes – Tips to make them last!

 I love shoes!  And I am not the only one.  However, shoes are not cheap so keeping them in tip top shape will ensure they last their life and make you look good!

Shoe care is simple but extremely important.  While the price of leather has soared, the quality of shoes has gone down.  Shoes don’t last years; if they are not cared for, they won’t last even one year.

  • The key to keeping your shoes and other leather goods in tip-top condition is polish.  Polish protects the leather from drying out or being ruined by a sudden rain.
  • Avoid quick-drying liquid polishes:  these contain alcohol, which can dry out the leather.  Instead, use cream polishes such as Meltonian, which cleans and shines shoes in one step.
  • When you purchase new shoes, a new bag, or a new briefcase, treat the item to a past-polish rubdown toward off soil penetration.
  • After wearing, brush shoes and give them at least a day’s rest.  This allows them to air out and foot perspiration to dry.
  • While shoes are at rest, preserve their shape with shoe-trees.  When you travel, place shoes in bags to protect them and your clothing.
  • If you do get caught in the rain, let your shoes dry naturally away from any direct heat source, such as a radiator.  Stuff the toe area with some paper towels to absorb moisture and to help retain the shape of the shoe.  Remove any salt or stains with white vinegar and water mixed in equal parts.  Once the shoes have dried, condition and polish them.
  • Check shoes heels and soles periodically.  Are the heels worn through? Send them to a repair shop immediately.
  • Or perhaps the heel of your shoe gets caught on something and the leather tears.  Send them to the repair shop.  Don’t wait until they’re ready to be thrown away to get them repair.  At the price of shoes today, proper care is essential.






About vseitz

Marketing Professor at California State University, San Bernardino and author of "I Don't Wear A Suit."

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