If You’re Blue – Wear Blue – Really!

It’s true, when you’re blue, wearing blue will help you feel better.  And this is the season for blue – thank goodness – electric blue!  It happened to me this past week, I was feeling blue and decided to see if this cliche really did make a difference.  I pulled on my blue shirt and behold, I was feeling a bit better.  The importance of color in clothing cannot be underestimated.  Colors that we see are a result of light waves that affect our feelings and our response to objects we see.  Blue as a color is a cool tone that indicative of the calmness of the ocean and the horizon.  Peace and tranquility are terms often associated with the blue ocean so naturally, the color inspires the same in the clothing we wear.  So the next time you’re feeling blue, pull out that blue shirt and put it on.  You’re going to start feeling a whole lot better!

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About vseitz

Marketing Professor at California State University, San Bernardino and author of "I Don't Wear A Suit."

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