What we see on the outside tells us what we’ll find on the INSIDE

A lot of people think that dressing well from head to toe is not important or they think it costs too much – so why try.  Think about it, like packages on the grocery store shelves, a book cover, or the outside of a bank  – what we see on the outside essentially tells us what we might find on the inside.  A package tells us a lot about what to expect like premium ice cream or Chanel perfume.  Hence, we want to make an effort to look our best whether it is for work or play.  Moreover, dressing well does not cost a fortune but focuses on good hygiene, wearing clothing that is clean, coordinated and fits and is from head to toe.

So when it comes to packaging yourself, what will your look say to others about who you are and what you can accomplish!


About vseitz

Marketing Professor at California State University, San Bernardino and author of "I Don't Wear A Suit."

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